Who Is Elijah | e-commerce


Who Is Elijah is a fast-growing perfume creator from Sydney.

Problem Statement

Who is Elijah needed help in creating new marketing automation flows using Klaviyo as well as refreshing their existing flows to support them in their next phase of growth.


In this context, we helped Who Is Elijah with both Marketing and Technical services to improve their email marketing using Klaviyo and e-commerce sales.

An audit & analysis of Who is Elijah’s website (Shopify) & marketing assets

A strategy document to create a roadmap for implementation

Services Provided

Analysis & Strategy

Using our expertise in e-commerce and email marketing as well as our analysis of the products and product categories offered by Who Is Elijah, we build a proper email marketing strategy for Who Is Elijah in order to define the necessary flows to be created within Klaviyo. 

Shopify and Klaviyo Integration

Ensuring Klaviyo and Shopify were properly set up in order to properly start building our strategy.

Automated Klaviyo Flows

The core of this project was to create strong, engaging, and converting flows. As such, we created the following flows

  • Abandoned Cart flow
  • Up-sell flows
  • Cross-sell flows
  • Thank You Emails

Once these were publised, we ensured the flows were firing correctly.

Lead Capture

No automated email marketing is completed without creating & implementing engaging lead capturing forms. Using Klaviyo, we created a signup form for new customers to receive a limited-time discount code.

Discount Codes

Klaviyo allows its users to automatically generate discount codes following specific rules. We enabled this feature for Who is Elijah to automatically populate specific emails with discount codes.

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