Boody's purpose is to champion a future fit for all, and they strive to protect the planet through their actions and products.
Problem Statement
Boody needed to create new marketing automation flows using Klaviyo as well as refreshing their existing flows to support them in their next phase of growth.
Solution
In this context, Hannah helped Boody with both Creative Direction and Technical services to improve their email marketing using Klaviyo and e-commerce sales.
An audit & analysis of Boody’s product offering
A strategy document to create a roadmap for implementation
Creative Direction for the brand campaign
Production of the photoshoot
Email and social design
Implementation of the Boody welcome flow in Klaviyo
Services Provided
Analysis & Strategy
Using expertise in e-commerce and email marketing as well as our analysis of the products and product categories in Boody's offering, an email marketing strategy was built in order to define the necessary flows to be created within Klaviyo.
Creative Direction
The creative direction for this campaign champions nature and inclusivity. Our imagery radiates warmth and feel-good energy, featuring authentic, diverse individuals. Directed to evoke happiness, we harness natural light and props that are homely and earth-friendly. Steering clear of artificial elements and bright colours, we painted a canvas that celebrates unity with the environment and among people. This is Boody, a brand where every 'boody' connects with the earth.
Graphic Design
Boody's brand essence is beautifully portrayed through their carefully curated color palette, featuring an array of natural and neutral shades, with sage green taking center stage. These carefully chosen hues draw inspiration from the wonders of nature, embodying a brand that is vibrant, fresh, and deeply invested in a sustainable future. The harmonious blend of warm creamy tones and milky greens creates a captivating narrative that exudes energy and trust. Boody aspires to ignite inspiration in others through their visually captivating presentation.
Automated Klaviyo Flows
The core of this project was to create strong, engaging, and converting flows. As such, we created the following flows
Welcome flow
Abandoned Cart flow
Thank You Emails
Birthday Emails
Similar Case Studies
klaviyo
Elevating Etikette's Email Game
T&H Digital boosts Etikette Candles' sales and engagement with tailored Klaviyo email strategies.
Klaviyo
Creating performing emails
Streamlining and creating new flows for this online business
Klaviyo
Klaviyo design & strategy
Helping a solar company with setting up Klaviyo and designing email templates
Words from Our Clients
I've been working with Teddy at Thrive for the past 8 months or so and he's been a pleasure to work with. He's provided his expert HubSpot knowledge to help us get the most out of our CRM for various parts of the business. He's always there to answer any questions myself and the team might have. In a nutshell - I'd definitely recommend them!
Stephanie Clark
Marketing Manager
Teddy and Thrive Digital have helped us to clean up the lingering mistakes and inefficiencies that have resulted by multiple agencies working with our HubSpot CRM. Teddy clearly and carefully combed through everything, and broke it all down in an easy to explain way. When needed he provided video demonstrations and was always available to help and assist. His input has resulted in a more efficient, streamlined backend, and even allowed us to drop to a lower cost plan saving hundreds of dollars each month. Thank you Teddy!
Dana Ingster
Marketing Manager
As a new digital agency owner I was looking for some help integrating my CRM, Project Management System, Email Marketing and overall process. Teddy and the Thrive team provided the help I needed and contributed so much to my overall business setup. I highly recommend Thrive and plan to reach out again as my agency grows.
David Hooper
Agency Director
Get In Touch with a Klaviyo Expert
Contact us today to see how we can implement best-in-class marketing strategies with your Klaviyo account.
