Helping a solar company with setting up Klaviyo and designing email templates
Problem Statement
As a growing business, Huglo, a one-stop energy shop, offering solar, battery, EV charger and hot water heat pump installations, embarked on its first proper marketing journey to nurture its leads and engage with their database. Huglo signed up to Klaviyo and needed expert support in Klaviyo setup and email design.
Solution
We offered a 2-part solution aiming at getting Huglo started using Klaviyo and sending their first emails to their database.
Klaviyo setup
Email marketing template design and implementation
Services Provided
Database cleansing and importing
We refined Huglo’s database by removing outdated contacts and errors before importing them into Klaviyo, ensuring targeted and efficient email campaigns. We also created custom fields in Klaviyo to host data that is specific to Huglo.
Segmentation
We worked with Huglo in creating segments in Klaviyo for them to use in the future for their email marketing efforts
Strategy
We advised Huglo on how to best approach their first email marketing campaigns in terms of content, schedule and targeting
Design & Implementation
We designed email templates for Huglo and implemented them in Klaviyo.
Training
We provided training to the Huglo team with custom pre-recorded videos explaining how specific features in Klaviyo can be used (eg. Segments).
