Isaac Theatre Royal: From Legacy Site to Modern HubSpot Experience
A Stage Worthy of Its Legacy.
Isaac Theatre Royal is the cultural heart of Christchurch. Its historic stage has hosted performances for over a century, yet its old website felt trapped in the past. The design was dated, the navigation clunky, and the CMS made simple content updates a struggle. Managing events felt slow and manual, and the online experience didn’t capture the theatre’s grandeur or its new modern branding. The theatre needed a digital home as iconic as its stage — one that celebrated its heritage, embraced its refreshed visual identity, and gave the team full control through a future-ready CMS.
Our Approach: A Digital Renovation
T&H Digital specialises in transforming outdated websites into modern, high-performing systems. For Isaac Theatre Royal, we combined design craftsmanship and technical engineering to create a website that finally does the theatre justice — both front-of-house and behind the scenes.
We reimagined the brand experience online, starting with a full visual refresh aligned with the theatre’s new branding. The new site features bold colour blocks, immersive photography, and mobile-first layouts, letting the grandeur of the theatre shine through on any device.
Behind The Curtain
We migrated the website to HubSpot CMS, replacing the legacy system with a platform that’s flexible, secure, and effortless to manage.
- Events can now be published in moments
- Supporter and sponsorship pages are beautifully presented and simple to update
- Ticketing, CRM, and marketing all connect seamlessly
The result is a digital stage that feels alive, ready to support audiences, productions, and fundraising initiatives for years to come.
The Impact
The transformation was more than visual — it fundamentally changed the way the theatre operates online.
The website now feels as prestigious as the theatre itself, while the internal team can update content without technical barriers. Event pages are clear, donation and membership areas are easy to navigate, and mobile visitors finally get the polished, intuitive experience they expect.
"Our team absolutely love it, and we’ve already seen an increase in engagement...Love how easy it is to navigate around "
Built to Perform,
On and Off Stage
The new website isn’t just a facelift — it’s a digital stage designed to grow with the theatre. HubSpot CMS powers a flexible content structure that allows the team to launch campaigns, keep content fresh, and maintain full control with minimal effort.
With a foundation built for the future, Isaac Theatre Royal now has a website that matches its legacy, supports its team, and connects seamlessly to its marketing ecosystem.
From Legacy to Leading Stage
The transformation of Isaac Theatre Royal’s website shows what happens when heritage meets modern digital engineering: a site that’s beautiful, intuitive, and effortless to manage — ready to engage audiences for years to come.
→ Ready to build your next digital stage? Let's talk.
You don’t work with junior account managers. You work directly with senior specialists who design the brand experience, build the technology, and optimise every touchpoint for measurable growth.
Increased Open Rates:
Higher Click-Through Rates (CTR)
Boost in Conversion Rates
I was so excited to see your list of e-commerce optimisation insights alongside the refined flows. What a welcome surprise! We really appreciate the time and consideration from your team to help uplift Etikette's entire online ecosystem.
Katharine Ahern ~ Brand & Marketing Manager
