With a high volume of quotes going out every week, the admin burden had become a silent drain on the business. Jobs were being won and lost not because of the quality of work — but because no one had time to follow up. Quotes were falling through the cracks, and revenue was walking out the door.
Case Study: Blast Away Guys
How a Custom HubSpot Stack Turned a High-Volume Cleaning Business Into a Revenue & Retention Engine
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COMPANY
Blast Away Guys
INDUSTRY
Exterior Cleaning Services (Soft wash, pressure, roof, gutter & pest treatments)
LOCATION
Whangarei (Northland), expanding into Auckland, New Zealand
Team Size
11+ staff · 10,000+ customers served
Challenge
Manual quote follow-up, marketing data blindspots, and revenue leaking through unclosed deals
Solution
Sales Hub + Marketing Hub onboarding
Custom HubSpot 'Pick 'n' Mix' quote template
Bi-directional ServiceM8 integration (Tradiate)
AOV Uplift
$720 → $881 (+22%)
Upsell Revenue
$27,000+ in first 3 weeks · Projected $468,000/year
Time Reclaimed
3–4 days/month previously spent chasing quotes — now fully automated
SERVICES DELIVERED
Sales Hub Onboarding · Marketing Hub Onboarding
Custom Quote Template
HubSpot ↔ ServiceM8 Integration
Tech Stack
HubSpot CRM ↔ [T&H Custom Integration / Tradiate] ↔ ServiceM8
The Numbers That Matter
+
0
%
AOV INCREASE
$720 → $881 average order value since adding upsell modules
$
0
K
PROJECTED UPSELL REVENUE / YEAR
Extrapolated from $27K generated in the first 3 weeks alone
0
DAYS/MONTH RECLAIMED
Previously spent manually chasing quotes — now zero human effort required
$
0
REVENUE LEFT ON TABLE
Quote follow-up was simply not happening before. Now every quote gets a timely, automated nudge
The Challenge:
A Revenue Ceiling Hidden in Plain Sight
Blast Away Guys is one of Northland's most established exterior cleaning businesses — 11+ staff, 10,000+ customers served, and a reputation built on quality soft wash, pressure cleaning, roof treatments, gutter clearing, and pest services.
They had the team and the customer base. What they didn't have was a system that could keep up.
The Manual Tax
Disconnected Marketing Data
Blast Away Guys were investing in marketing, but had no clear picture of what was actually working. Without proper attribution and reporting in place, every campaign decision was based on gut feel rather than data — making it impossible to optimise spend or prove ROI.
The Follow-Up Black Hole
Before T&H, chasing quotes simply wasn't happening. There was no automated system nudging prospects, no visibility into which quotes were sitting untouched, and no marketing engine re-engaging cold leads. The team was reactive, not proactive.
Leaving Money on the Table
Their services are highly complementary — a customer getting a house wash is a natural fit for gutter cleaning, roof treatment, or bug spray. But without a structured way to present these options at the point of quoting, upsells simply weren't happening at any meaningful scale.
The risk wasn't just inefficiency.
In solar installation, sending the wrong specs to site — wrong panel model, wrong battery, wrong mounting location — doesn't just waste time. It wastes a truck roll, an installer's day, and a customer's trust. The manual process was a data integrity risk at scale.
The Solution:
A Full-Stack Revenue & Retention Engine
Blast Away Guys didn't just need a CRM. They needed a fully connected system — one that could automate follow-up, surface marketing insights, upsell at the right moment, and push every piece of data seamlessly into their field operations. Here's how we built it.
Integration 1:
Sales & Marketing Hub Onboarding
We onboarded Blast Away Guys onto both HubSpot Sales Hub and Marketing Hub, configuring their pipeline, deal stages, and contact database from the ground up. Every marketing activity is now tracked — from the first click to the signed quote — giving the team full visibility into what's driving revenue.
Integration 1:
Sales & Marketing Hub Onboarding
We onboarded Blast Away Guys onto both HubSpot Sales Hub and Marketing Hub, configuring their pipeline, deal stages, and contact database from the ground up. Every marketing activity is now tracked — from the first click to the signed quote — giving the team full visibility into what's driving revenue.
Integration 2:
The Custom 'Pick 'n' Mix' Quote Template
The upsell engine at the heart of the system.
We built a fully custom HubSpot CMS quote template designed specifically for Blast Away Guys' multi-service model. Rather than a flat quote, customers see a modular 'Pick 'n' Mix' layout — their primary service front and centre, with clearly presented recommended add-ons (gutter cleaning, roof treatments, pest/bug spray) at a glance. The result? Upsells aren't a conversation the team has to initiate. They're baked into the quoting experience — and the numbers prove it works.
Integration 2:
The Custom 'Pick 'n' Mix' Quote Template
The upsell engine at the heart of the system.
We built a fully custom HubSpot CMS quote template designed specifically for Blast Away Guys' multi-service model. Rather than a flat quote, customers see a modular 'Pick 'n' Mix' layout — their primary service front and centre, with clearly presented recommended add-ons (gutter cleaning, roof treatments, pest/bug spray) at a glance. The result? Upsells aren't a conversation the team has to initiate. They're baked into the quoting experience — and the numbers prove it works.
Integration 3:
Bi-Directional ServiceM8 Integration (Tradiate)
We built a real-time, bi-directional bridge between HubSpot and ServiceM8 using our Tradiate integration. The moment a quote is accepted in HubSpot, a complete job appears in ServiceM8 — client details, service line items, site address, and all relevant notes synced automatically. No re-typing. No risk of data loss.
✓ Accepted quote triggers instant job creation in ServiceM8
✓ Client record, address, and service details synced automatically
✓ Quote line items map directly to job billing — what was sold is exactly what gets invoiced
✓ Zero manual data entry between sales and field teams
✓ Job completion in ServiceM8 automatically closes the deal in HubSpot
✓ Post-job automations trigger: Thank You email, review request, and re-booking reminder
✓ Full service history visible in HubSpot for marketing segmentation
✓ Customer retention campaigns triggered by job type and service history
Integration 3:
Bi-Directional ServiceM8 Integration (Tradiate)
We built a real-time, bi-directional bridge between HubSpot and ServiceM8 using our Tradiate integration. The moment a quote is accepted in HubSpot, a complete job appears in ServiceM8 — client details, service line items, site address, and all relevant notes synced automatically. No re-typing. No risk of data loss.
✓ Accepted quote triggers instant job creation in ServiceM8
✓ Client record, address, and service details synced automatically
✓ Quote line items map directly to job billing — what was sold is exactly what gets invoiced
✓ Zero manual data entry between sales and field teams
✓ Job completion in ServiceM8 automatically closes the deal in HubSpot
✓ Post-job automations trigger: Thank You email, review request, and re-booking reminder
✓ Full service history visible in HubSpot for marketing segmentation
✓ Customer retention campaigns triggered by job type and service history
Integration 4
Automated Quote Follow-Up
Marketing Hub now does the heavy lifting that used to consume 3–4 days of manual effort every month. Every unanswered quote gets a structured, timed follow-up sequence — a friendly nudge at the right moment, automatically. No chasing. No awkward calls. No quotes left to go cold.
Integration 4
Automated Quote Follow-Up
Marketing Hub now does the heavy lifting that used to consume 3–4 days of manual effort every month. Every unanswered quote gets a structured, timed follow-up sequence — a friendly nudge at the right moment, automatically. No chasing. No awkward calls. No quotes left to go cold.
The Tech Stack: How It All Connects
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This isn't a Zapier workaround. We built a custom, production-grade integration designed to handle Blast Away Guys' job volumes reliably — with built-in error handling, automated alerts, and architecture that scales as the business grows into Auckland and beyond.
The Tech Stack: How It All Connects
This isn't a Zapier workaround. We built a custom, production-grade integration designed to handle Blast Away Guys' job volumes reliably — with built-in error handling, automated alerts, and architecture that scales as the business grows into Auckland and beyond.
The Results:
Quantifiable Business Impact
+22% Average Order Value
Before the custom quote template, Blast Away Guys' AOV sat at $720. Since launch, it's $881 — a 22% increase driven entirely by the structured upsell modules baked into the quoting experience. Customers are now seeing and selecting add-on services that simply weren't presented to them before.
3–4 Days/Month Reclaimed
Before Marketing Hub automation, quote follow-up simply wasn't happening. The team didn't have capacity, and revenue was walking out the door as a result. Now, every quote follow-up is handled automatically — reclaiming 3–4 days of staff time per month and ensuring no deal is ever left unattended.
$27,000+ in Upsell Revenue —
In 3 Weeks
The 'Pick 'n' Mix' quote template generated over $27,000 in upsell revenue in its first three weeks of operation. Extrapolated across a full year, that's an estimated $468,000 in annual upsell revenue that simply didn't exist in the business before T&H.
Full Marketing Attribution — Finally
For the first time, Blast Away Guys can see exactly which marketing activities are driving revenue. Lead source, campaign performance, and conversion rates are all visible in HubSpot — turning gut-feel marketing decisions into data-driven ones.
The Hidden ROI: Post-Job Retention Automation
Every completed job now triggers a retention sequence: a personalised Thank You email, an optimally-timed review request, and a re-booking reminder based on service type and seasonality. While the Google Review uplift and re-booking rate data is still accumulating, the system is running — and the compounding effect on customer lifetime value will only grow over time.
What Could Automation Save Your Business?
Based on an average of 15 minutes per manual quote follow-up, here's what automated quote chasing saves a cleaning or trade business like yours:
Quotes / Week
Time Saved / Week
Time Saved / Month
10 quotes
~45 mins
~3 hours
25 quotes
~2 hours
~8 hours
50 quotes
~4 hours
~16 hours
100 quotes
~8 hours
~32 hours
For Blast Away Guys with their job volume, this translates directly to 3–4 recoverable staff days every single month — time now invested in growth, customer relationships, and delivering great work.
What Could Automation Save Your Business?
Based on an average of 15 minutes per manual quote follow-up, here's what automated quote chasing saves a cleaning or trade business like yours:
| QUOTES / WEEK | TIME SAVED / WEEK | TIME SAVED / MONTH |
| 10 quotes | ~45 mins | ~3 hours |
| 25 quotes | ~2 hours | ~8 hours |
| 50 quotes | ~4 hours | ~16 hours |
| 100 quotes | ~8 hours | ~32 hours |
For Blast Away Guys with their job volume, this translates directly to 3–4 recoverable staff days every single month — time now invested in growth, customer relationships, and delivering great work.
What Blast Away Guys Say
"[PLACEHOLDER — Insert client quote here. Suggested prompt: 'What's the single biggest change you've noticed since going live with the new system?']"
— Blast Away Guys Leadership Team
Who This Solution Works For
The same Sales Hub + Marketing Hub + ServiceM8 integration framework that powers Blast Away Guys' growth delivers results for any high-volume service business managing quotes and field operations.
The question isn't whether automation can help your business. It's how much revenue you're willing to keep leaving on the table without it.
Residential and commercial cleaning companies
Pest control businesses
Lawn care and landscaping
Pool and spa maintenance
HVAC installation and servicing
Plumbing and electrical trades
Roofing and exterior services
Solar installation companies
Any service business juggling CRM + field management
Businesses expanding into new regions (like Auckland)
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Our Credentials
HubSpot Certified Solutions Partner
ServiceM8 Integration Specialist
Published Integration Developer
Our Credentials
HubSpot Certified Solutions Partner
ServiceM8 Integration Specialist
Published Integration Developer
Is Your Tech Stack Holding Your Business Back?
If you're running a service business in Australia or New Zealand without a connected CRM and field ops system, you're likely leaving significant revenue on the table — just like Blast Away Guys were.
Book Your Free 15-Minute Integration Map →
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