---
title: Case Study - Blast Away Guys HubSpot Integration
description: Blast Away Guys transformed their business with a custom HubSpot solution, boosting revenue, improving follow-ups, and enhancing customer retention.
---

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Case Study: Blast Away Guys

# How a Custom HubSpot Stack Turned a High-Volume Cleaning Business Into a Revenue & Retention Engine

![Power Washing-1](https://th-digital.au/hs-fs/hubfs/Power%20Washing-1.jpg?width=1800&name=Power%20Washing-1.jpg)

###### Client Blast Away Guys

###### Services Sales Hub Onboarding Marketing Hub Onboarding Custom Quote Template HubSpot ↔ ServiceM8 Integration

###### Industry Exterior Cleaning Services

![LogoBanner\_BlastAway\_trim (white)-1](https://th-digital.au/hs-fs/hubfs/LogoBanner_BlastAway_trim%20(white)-1.png?width=1063&height=422&name=LogoBanner_BlastAway_trim%20(white)-1.png "LogoBanner_BlastAway_trim (white)-1")

---

###### COMPANY

##### Blast Away Guys

---

###### INDUSTRY

##### Exterior Cleaning Services (Soft wash, pressure, roof, gutter & pest treatments)

---

###### LOCATION

##### Whangarei (Northland), expanding into Auckland, New Zealand

---

###### Team Size

##### 11+ staff · 10,000+ customers served

---

###### Challenge

##### Manual quote follow-up, marketing data blindspots, and revenue leaking through unclosed deals

---

###### Solution

##### Sales Hub + Marketing Hub onboarding Custom HubSpot 'Pick 'n' Mix' quote template Bi-directional ServiceM8 integration (Tradiate)

---

###### AOV Uplift

##### $720 → $881 (+22%)

---

###### Upsell Revenue

##### $27,000+ in first 3 weeks · Projected $468,000/year

---

###### Time Reclaimed

##### 3–4 days/month previously spent chasing quotes — now fully automated

---

###### SERVICES DELIVERED

##### Sales Hub Onboarding · Marketing Hub Onboarding Custom Quote Template HubSpot ↔ ServiceM8 Integration

---

###### Tech Stack

##### HubSpot CRM ↔ \[T&H Custom Integration / Tradiate\] ↔ ServiceM8

---

### The Numbers That Matter

 \+22%

AOV Increase

$720 → $881 average order value since adding upsell modules

 $468000

Projected Upsell Revenue / Year

Extrapolated from $27K generated in the first 3 weeks alone

 \+4%

Days / Month Reclaimed

Previously spent manually chasing quotes — now zero human effort required

 $1

Revenue Left on Table

Quote follow-up was simply not happening before. Now every quote gets a timely, automated nudge

### The Challenge: A Revenue Ceiling Hidden in Plain Sight

[Get in Contact](https://th-digital.au/case-study-blast-away-guys-hubspot-integration#contact-blastaway)

Blast Away Guys is one of Northland's most established exterior cleaning businesses — 11+ staff, 10,000+ customers served, and a reputation built on quality soft wash, pressure cleaning, roof treatments, gutter clearing, and pest services.

They had the team and the customer base. What they didn't have was a system that could keep up.

 The Manual Tax

With a high volume of quotes going out every week, the admin burden had become a silent drain on the business. Jobs were being won and lost not because of the quality of work — but because no one had time to follow up. Quotes were falling through the cracks, and revenue was walking out the door.

 Disconnected Marketing Data

Blast Away Guys were investing in marketing, but had no clear picture of what was actually working. Without proper attribution and reporting in place, every campaign decision was based on gut feel rather than data — making it impossible to optimise spend or prove ROI.

 The Follow-Up Black Hole

Before T&H, chasing quotes simply wasn't happening. There was no automated system nudging prospects, no visibility into which quotes were sitting untouched, and no marketing engine re-engaging cold leads. The team was reactive, not proactive.

 Leaving Money on the Table

Their services are highly complementary — a customer getting a house wash is a natural fit for gutter cleaning, roof treatment, or bug spray. But without a structured way to present these options at the point of quoting, upsells simply weren't happening at any meaningful scale.

### The Solution: A Full-Stack Revenue & Retention Engine

Blast Away Guys didn't just need a CRM. They needed a fully connected system — one that could automate follow-up, surface marketing insights, upsell at the right moment, and push every piece of data seamlessly into their field operations. Here's how we built it.

Onboarding

#### Sales & Marketing Hub Onboarding

We onboarded Blast Away Guys onto both HubSpot Sales Hub and Marketing Hub, configuring their pipeline, deal stages, and contact database from the ground up. Every marketing activity is now tracked — from the first click to the signed quote — giving the team full visibility into what's driving revenue.

<iframe data-hsv-src="https://play-ap1.hubspotvideo.com/v/7540009/id/315260594623?play_button_color=ffffff&amp;autoplay=true&amp;loop=true&amp;muted=true&amp;hidden_controls=true" referrerpolicy="origin" sandbox="allow-forms allow-scripts allow-same-origin allow-popups" allow="autoplay; fullscreen;" style="position: absolute !important; width: 100% !important; height: 100% !important; left: 0; top: 0; border: 0 none; pointer-events: initial" title="HubSpot Video" loading="lazy" data-hsv-id="315260594623" data-hsv-play-button-color="ffffff" data-hsv-width="1000" data-hsv-height="1000" data-hsv-autoplay="true" data-hsv-loop="true" data-hsv-muted="true" data-hsv-hidden-controls="true" data-hsv-full-width="false"></iframe>

<iframe data-hsv-src="https://play-ap1.hubspotvideo.com/v/7540009/id/315260594624?play_button_color=ffffff&amp;autoplay=true&amp;loop=true&amp;muted=true&amp;hidden_controls=true" referrerpolicy="origin" sandbox="allow-forms allow-scripts allow-same-origin allow-popups" allow="autoplay; fullscreen;" style="position: absolute !important; width: 100% !important; height: 100% !important; left: 0; top: 0; border: 0 none; pointer-events: initial" title="HubSpot Video" loading="lazy" data-hsv-id="315260594624" data-hsv-play-button-color="ffffff" data-hsv-width="1400" data-hsv-height="1080" data-hsv-autoplay="true" data-hsv-loop="true" data-hsv-muted="true" data-hsv-hidden-controls="true" data-hsv-full-width="false"></iframe>

Custom Quote

#### The Custom 'Pick 'n' Mix' Quote Template

**The upsell engine at the heart of the system.**

We built a fully custom HubSpot CMS quote template designed specifically for Blast Away Guys' multi-service model. Rather than a flat quote, customers see a modular 'Pick 'n' Mix' layout — their primary service front and centre, with clearly presented recommended add-ons (gutter cleaning, roof treatments, pest/bug spray) at a glance. The result? Upsells aren't a conversation the team has to initiate. They're baked into the quoting experience — and the numbers prove it works.

Integration 2

#### The Custom 'Pick 'n' Mix' Quote Template

**The upsell engine at the heart of the system.**

We built a fully custom HubSpot CMS quote template designed specifically for Blast Away Guys' multi-service model. Rather than a flat quote, customers see a modular 'Pick 'n' Mix' layout — their primary service front and centre, with clearly presented recommended add-ons (gutter cleaning, roof treatments, pest/bug spray) at a glance. The result? Upsells aren't a conversation the team has to initiate. They're baked into the quoting experience — and the numbers prove it works.

<iframe data-hsv-src="https://play-ap1.hubspotvideo.com/v/7540009/id/315260594624?play_button_color=ffffff&amp;autoplay=true&amp;loop=true&amp;muted=true&amp;hidden_controls=true" referrerpolicy="origin" sandbox="allow-forms allow-scripts allow-same-origin allow-popups" allow="autoplay; fullscreen;" style="position: absolute !important; width: 100% !important; height: 100% !important; left: 0; top: 0; border: 0 none; pointer-events: initial" title="HubSpot Video" loading="lazy" data-hsv-id="315260594624" data-hsv-play-button-color="ffffff" data-hsv-width="1400" data-hsv-height="1080" data-hsv-autoplay="true" data-hsv-loop="true" data-hsv-muted="true" data-hsv-hidden-controls="true" data-hsv-full-width="false"></iframe>

ServiceM8 Integration with HubSpot

#### Bi-Directional ServiceM8 Integration (Tradiate)

We built a real-time, bi-directional bridge between HubSpot and ServiceM8 using our Tradiate integration. The moment a quote is accepted in HubSpot, a complete job appears in ServiceM8 — client details, service line items, site address, and all relevant notes synced automatically. No re-typing. No risk of data loss.

 HubSpot → ServiceM8

 ServiceM8 → HubSpot

✓ Accepted quote triggers instant job creation in ServiceM8  
✓ Client record, address, and service details synced automatically  
✓ Quote line items map directly to job billing — what was sold is exactly what gets invoiced  
✓ Zero manual data entry between sales and field teams

✓ Job completion in ServiceM8 automatically closes the deal in HubSpot  
✓ Post-job automations trigger: Thank You email, review request, and re-booking reminder  
✓ Full service history visible in HubSpot for marketing segmentation  
✓ Customer retention campaigns triggered by job type and service history

<iframe data-hsv-src="https://play-ap1.hubspotvideo.com/v/7540009/id/315260594625?play_button_color=ffffff&amp;autoplay=true&amp;loop=true&amp;muted=true&amp;hidden_controls=true" referrerpolicy="origin" sandbox="allow-forms allow-scripts allow-same-origin allow-popups" allow="autoplay; fullscreen;" style="position: absolute !important; width: 100% !important; height: 100% !important; left: 0; top: 0; border: 0 none; pointer-events: initial" title="HubSpot Video" loading="lazy" data-hsv-id="315260594625" data-hsv-play-button-color="ffffff" data-hsv-width="1400" data-hsv-height="1080" data-hsv-autoplay="true" data-hsv-loop="true" data-hsv-muted="true" data-hsv-hidden-controls="true" data-hsv-full-width="false"></iframe>

Integration 4

#### Automated Quote Follow-Up

Marketing Hub now does the heavy lifting that used to consume 3–4 days of manual effort every month. Every unanswered quote gets a structured, timed follow-up sequence — a friendly nudge at the right moment, automatically. No chasing. No awkward calls. No quotes left to go cold.

Integration 4

#### Automated Quote Follow-Up

Marketing Hub now does the heavy lifting that used to consume 3–4 days of manual effort every month. Every unanswered quote gets a structured, timed follow-up sequence — a friendly nudge at the right moment, automatically. No chasing. No awkward calls. No quotes left to go cold.

<iframe data-hsv-src="https://play-ap1.hubspotvideo.com/v/7540009/id/315260594625?play_button_color=ffffff&amp;autoplay=true&amp;loop=true&amp;muted=true&amp;hidden_controls=true" referrerpolicy="origin" sandbox="allow-forms allow-scripts allow-same-origin allow-popups" allow="autoplay; fullscreen;" style="position: absolute !important; width: 100% !important; height: 100% !important; left: 0; top: 0; border: 0 none; pointer-events: initial" title="HubSpot Video" loading="lazy" data-hsv-id="315260594625" data-hsv-play-button-color="ffffff" data-hsv-width="1400" data-hsv-height="1080" data-hsv-autoplay="true" data-hsv-loop="true" data-hsv-muted="true" data-hsv-hidden-controls="true" data-hsv-full-width="false"></iframe>

### The Tech Stack: How It All Connects

This isn't a Zapier workaround. We built a custom, production-grade integration designed to handle Blast Away Guys' job volumes reliably — with built-in error handling, automated alerts, and architecture that scales as the business grows into Auckland and beyond.

![Diagram (Tech Stack)@2x](https://th-digital.au/hs-fs/hubfs/Diagram%20(Tech%20Stack)@2x.png?width=900&height=347&name=Diagram%20(Tech%20Stack)@2x.png "Diagram (Tech Stack)@2x")

### The Challenge: A Revenue Ceiling Hidden in Plain Sight

---

#### +22% Average Order Value

Before the custom quote template, Blast Away Guys' AOV sat at $720. Since launch, it's $881 — a 22% increase driven entirely by the structured upsell modules baked into the quoting experience. Customers are now seeing and selecting add-on services that simply weren't presented to them before.

---

#### 3–4 Days/Month Reclaimed

Before Marketing Hub automation, quote follow-up simply wasn't happening. The team didn't have capacity, and revenue was walking out the door as a result. Now, every quote follow-up is handled automatically — reclaiming 3–4 days of staff time per month and ensuring no deal is ever left unattended.

---

#### $27,000+ in Upsell Revenue — In 3 Weeks

The 'Pick 'n' Mix' quote template generated over $27,000 in upsell revenue in its first three weeks of operation. Extrapolated across a full year, that's an estimated $468,000 in annual upsell revenue that simply didn't exist in the business before T&H.

---

#### Full Marketing Attribution — Finally

For the first time, Blast Away Guys can see exactly which marketing activities are driving revenue. Lead source, campaign performance, and conversion rates are all visible in HubSpot — turning gut-feel marketing decisions into data-driven ones.

### The Hidden ROI: Post-Job Retention Automation

Every completed job now triggers a retention sequence: **a personalised Thank You email, an optimally-timed review request, and a re-booking reminder based on service type and seasonality.** While the Google Review uplift and re-booking rate data is still accumulating, the system is running — and the compounding effect on customer lifetime value will only grow over time.

[Book a Consultation](https://th-digital.au/case-study-blast-away-guys-hubspot-integration#contact-blastaway)

## What Could Automation Save Your Business?

Based on an average of 15 minutes per manual quote follow-up, here's what automated quote chasing saves a cleaning or trade business like yours:

###### Quotes / Week

###### Time Saved / Week

###### Time Saved / Month

---

##### 10 quotes

##### ~45 mins

##### ~3 hours

---

##### 25 quotes

##### ~2 hours

##### ~8 hours

---

##### 50 quotes

##### ~4 hours

##### ~16 hours

---

##### 100 quotes

##### ~8 hours

##### ~32 hours

---

For Blast Away Guys with their job volume, this translates directly to 3–4 recoverable staff days every single month — time now invested in growth, customer relationships, and delivering great work.

### What Could Automation Save Your Business?

Based on an average of 15 minutes per manual quote follow-up, here's what automated quote chasing saves a cleaning or trade business like yours:

| QUOTES / WEEK | TIME SAVED / WEEK | TIME SAVED / MONTH |
| --- | --- | --- |
| 10 quotes | ~45 mins | ~3 hours |
| 25 quotes | ~2 hours | ~8 hours |
| 50 quotes | ~4 hours | ~16 hours |
| 100 quotes | ~8 hours | ~32 hours |

 

### hello

For Blast Away Guys with their job volume, this translates directly to **3–4 recoverable staff days every single month** — time now invested in growth, customer relationships, and delivering great work.

### Who This Solution Works For

The same Sales Hub + Marketing Hub + ServiceM8 integration framework that powers Blast Away Guys' growth delivers results for any high-volume service business managing quotes and field operations.

The question isn't whether automation can help your business. It's how much revenue you're willing to keep leaving on the table without it.

##### Residential and commercial cleaning companies

##### Pest control businesses

##### Lawn care and landscaping

##### Pool and spa maintenance

##### HVAC installation and servicing

##### Plumbing and electrical trades

##### Roofing and exterior companies

##### Solar installation companies

##### Any service business juggling CRM + field management

##### Businesses expanding into new regions (like Auckland)

What Blast Away Guys Say

#### "\[PLACEHOLDER — Insert client quote here. Suggested prompt: 'What's the single biggest change you've noticed since going live with the new system?'\]"

— Blast Away Guys Leadership Team

#### Our Credentials

HubSpot Accredited Solutions Partner • ServiceM8 Integration Specialist • Award Winning HubSpot Partner

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## Ready to cut your admin in half?

If you're running a service business in Australia or New Zealand without a connected CRM and field ops system, you're likely leaving significant revenue on the table — just like Blast Away Guys were.

 

Book Your Free 15-Minute Integration Map →

---

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  "foundingDate" : "2020",
  "hasCredential" : [ {
    "@type" : "EducationalOccupationalCredential",
    "credentialCategory" : "Accreditation",
    "name" : "HubSpot Custom Integration Accreditation",
    "recognizedBy" : {
      "@type" : "Organization",
      "name" : "HubSpot"
    }
  }, {
    "@type" : "EducationalOccupationalCredential",
    "credentialCategory" : "Partner tier",
    "name" : "HubSpot Platinum Solutions Partner",
    "recognizedBy" : {
      "@type" : "Organization",
      "name" : "HubSpot"
    }
  } ],
  "hasOfferCatalog" : {
    "@type" : "OfferCatalog",
    "itemListElement" : [ {
      "@type" : "Offer",
      "itemOffered" : {
        "@type" : "Service",
        "description" : "Systems and data architecture planning for businesses whose CRM and operational tools are not connected.",
        "name" : "Connected Systems Strategy",
        "provider" : {
          "@id" : "https://th-digital.au/#organization"
        }
      }
    }, {
      "@type" : "Offer",
      "itemOffered" : {
        "@type" : "Service",
        "description" : "Custom API development and marketplace integrations connecting HubSpot to field service, quoting, ERP and proprietary platforms.",
        "name" : "HubSpot Integrations",
        "provider" : {
          "@id" : "https://th-digital.au/#organization"
        }
      }
    }, {
      "@type" : "Offer",
      "itemOffered" : {
        "@type" : "Service",
        "description" : "HubSpot onboarding, implementation, CRM automation, workflow optimisation, CMS development and team training.",
        "name" : "HubSpot Services",
        "provider" : {
          "@id" : "https://th-digital.au/#organization"
        }
      }
    } ],
    "name" : "T&H Digital services"
  },
  "image" : {
    "@type" : "ImageObject",
    "url" : "https://th-digital.au/hubfs/TH%20Digital%20Logo_Black_1.png"
  },
  "knowsAbout" : [ "HubSpot integrations", "HubSpot custom API development", "HubSpot CRM", "HubSpot CMS", "HubSpot onboarding and implementation", "HubSpot training", "Custom API integrations", "CRM automation", "Workflow automation", "Connected systems", "Revenue operations", "Sales enablement", "Field service automation", "ERP to CRM integration", "ServiceM8 HubSpot integration", "OpenSolar HubSpot integration", "AroFlo HubSpot integration", "Fergus HubSpot integration", "Pylon HubSpot integration", "SolarQuotes HubSpot integration", "CRM systems for solar installers", "CRM systems for trade businesses", "CRM systems for construction companies" ],
  "logo" : {
    "@type" : "ImageObject",
    "url" : "https://th-digital.au/hubfs/TH%20Digital%20Logo_Black_1.png"
  },
  "name" : "T&H Digital",
  "sameAs" : [ "https://www.linkedin.com/company/t-h-digital/", "https://ecosystem.hubspot.com/marketplace/solutions/thrive-digital-com-au" ],
  "slogan" : "We connect the systems that connect your business",
  "url" : "https://th-digital.au/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://th-digital.au/#website",
  "@type" : "WebSite",
  "inLanguage" : "en-AU",
  "name" : "T&H Digital",
  "publisher" : {
    "@id" : "https://th-digital.au/#organization"
  },
  "url" : "https://th-digital.au/"
}
```