Using our expertise in e-commerce and email marketing as well as our analysis of the products and product categories offered by Who Is Elijah, we build a proper email marketing strategy for Who Is Elijah in order to define the necessary flows to be created within Klaviyo.
Who Is Elijah | e-commerce
Klaviyo
Who Is Elijah is a fast-growing perfume creator from Sydney.
Problem Statement
Who is Elijah needed help in creating new marketing automation flows using Klaviyo as well as refreshing their existing flows to support them in their next phase of growth.
Solution
In this context, we helped Who Is Elijah with both Marketing and Technical services to improve their email marketing using Klaviyo and e-commerce sales.
An audit & analysis of Who is Elijah’s website (Shopify) & marketing assets
A strategy document to create a roadmap for implementation
Services Provided
Analysis & Strategy
Shopify and Klaviyo Integration
Ensuring Klaviyo and Shopify were properly set up in order to properly start building our strategy.
Automated Klaviyo Flows
The core of this project was to create strong, engaging, and converting flows. As such, we created the following flows
- Abandoned Cart flow
- Up-sell flows
- Cross-sell flows
- Thank You Emails
Once these were publised, we ensured the flows were firing correctly.
Lead Capture
No automated email marketing is completed without creating & implementing engaging lead capturing forms. Using Klaviyo, we created a signup form for new customers to receive a limited-time discount code.
Discount Codes
Klaviyo allows its users to automatically generate discount codes following specific rules. We enabled this feature for Who is Elijah to automatically populate specific emails with discount codes.
Words from Our Clients
I've been working with Teddy at Thrive for the past 8 months or so and he's been a pleasure to work with. He's provided his expert HubSpot knowledge to help us get the most out of our CRM for various parts of the business. He's always there to answer any questions myself and the team might have. In a nutshell - I'd definitely recommend them!
Stephanie Clark
Marketing Manager
Teddy and Thrive Digital have helped us to clean up the lingering mistakes and inefficiencies that have resulted by multiple agencies working with our HubSpot CRM. Teddy clearly and carefully combed through everything, and broke it all down in an easy to explain way. When needed he provided video demonstrations and was always available to help and assist. His input has resulted in a more efficient, streamlined backend, and even allowed us to drop to a lower cost plan saving hundreds of dollars each month. Thank you Teddy!
Dana Ingster
Marketing Manager
As a new digital agency owner I was looking for some help integrating my CRM, Project Management System, Email Marketing and overall process. Teddy and the Thrive team provided the help I needed and contributed so much to my overall business setup. I highly recommend Thrive and plan to reach out again as my agency grows.
David Hooper
Agency Director