BOODY | creative direction + email marketing

Digital marketing and content creation

Boody's purpose is to champion a future fit for all, and they strive to protect the planet through their actions and products.

Problem Statement

Boody needed to create new marketing automation flows using Klaviyo as well as refreshing their existing flows to support them in their next phase of growth.


In this context, Hannah helped Boody with both Creative Direction and Technical services to improve their email marketing using Klaviyo and e-commerce sales.

An audit & analysis of Boody’s product offering

A strategy document to create a roadmap for implementation

Creative Direction for the brand campaign

Production of the photoshoot

Email and social design

Implementation of the Boody welcome flow in Klaviyo


Services Provided

Analysis & Strategy

Using expertise in e-commerce and email marketing as well as our analysis of the products and product categories in Boody's offering, an email marketing strategy  was built in order to define the necessary flows to be created within Klaviyo. 

Creative Direction
The creative direction for this campaign champions nature and inclusivity. Our imagery radiates warmth and feel-good energy, featuring authentic, diverse individuals. Directed to evoke happiness, we harness natural light and props that are homely and earth-friendly. Steering clear of artificial elements and bright colours, we painted a canvas that celebrates unity with the environment and among people. This is Boody, a brand where every 'boody' connects with the earth.
Graphic Design
Boody's brand essence is beautifully portrayed through their carefully curated color palette, featuring an array of natural and neutral shades, with sage green taking center stage. These carefully chosen hues draw inspiration from the wonders of nature, embodying a brand that is vibrant, fresh, and deeply invested in a sustainable future. The harmonious blend of warm creamy tones and milky greens creates a captivating narrative that exudes energy and trust. Boody aspires to ignite inspiration in others through their visually captivating presentation.
Automated Klaviyo Flows

The core of this project was to create strong, engaging, and converting flows. As such, we created the following flows

  • Welcome flow
  • Abandoned Cart flow
  • Thank You Emails
  • Birthday Emails

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