Transforming a Beautiful Brand into a Seamless eCommerce Engine
Etikette’s products were adored in stores, but online the website lacked storytelling, structure, and flow. Customer journeys were fragmented, manual processes slowed the team down, and the site struggled to convey something as hard to communicate as scent. They needed a digital experience that captured the sensory richness of their products and turned first-time buyers into lifelong customers.
Our Approach: Storytelling Meets System Design
T&H Digital transforms Shopify, Klaviyo, and the wider tech stack into seamless, revenue-driven ecosystems. For Etikette, we designed a solution that married brand storytelling with system engineering — creating a store that delights customers and works around the clock.
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We began with the brand experience, building a lifestyle-driven Shopify store that feels as sensory and personal as the products themselves. Shoppers can browse by fragrance notes or explore curated collections, guided by an interactive Scent Quiz that helps them discover their perfect match.
With the brand foundation in place, we shifted focus to strategy-led conversion and retention. Our approach combined design, content, and systems: subtle upsell and cross-sell prompts, seasonal bundles, and a free shipping calculator optimised the path to purchase. We introduced a guided Scent Quiz to help customers discover their perfect fragrance online and integrated Okendo reviews to build trust at the point of decision.
On the service side, Gorgias streamlined customer support, equipping the Etikette team with a centralised inbox and chatbot that made it simple for customers to connect. Behind the scenes, Klaviyo automations and loyalty integrations now nurture relationships long after the first purchase, turning fleeting visits into repeat business. Together, these elements transformed Etikette’s website into a seamless, scalable sales engine—powered by a Shopify, Klaviyo, Gorgias, and Okendo ecosystem that gives the team fingertip control and frees them from manual effort.
The Impact
- Average order values increased through strategic upsells and gifting flows
- Repeat purchases grew with loyalty programs and automated touchpoints
- Day-to-day operations became simpler thanks to a unified, scalable tech stack
Organic Traffic growth YoY
Driven by organic visibility and return visits, not ads. Achieved in the age of AEO where most brands saw declines.
cross-channel uplift
Enhanced design and refreshed content boosted brand consistency across channels, driving referral traffic and discovery from social, search, and partner networks.
mobile sessions YoY
Mobile-first redesign doubled engagement without depressing AOV.
3.9% site conversion (+10%)
Outperformed ecommerce benchmarks (≈2–3%), proving the UX redesign impact.
checkout conversion
Streamlined checkout flow reduced drop-offs and boosted funnel efficiency.
returning customer rate
Loyalty held steady despite wholesale changes — a strong retention signal.
average order value
Stable spend from D2C customers despite removing wholesale bulk orders.
guided discovery lifts basket value
Scent Quiz performance → $10.3k attributed revenue, 18% CVR, AOV $135.48 — proof guided discovery lifts basket value.
“Working with T&H Digital has been an absolute game changer for us. They feel like an extension of our team, seamlessly filling the gaps in our expertise. From redesigning our website to managing our social media and creating a brand strategy, their professionalism has been unshakable at every step. What really sets them apart is their dedication to empowering us — they provided detailed documentation and training so we can confidently manage our digital tools. Their work continues to delight us, even a year on. T&H Digital is our secret weapon for brand consistency and growth.”
“The [Etikette] store looks absolutely fantastic. The design is not only beautiful but also incredibly user-friendly and easy to navigate… A great job in creating an inviting and efficient shopping environment.”
Built to Grow
Etikette’s new eCommerce system is ready for today and the future. Every touchpoint is frictionless and on-brand, automation drives revenue in the background, and the store can scale effortlessly with new campaigns and product launches.
From Beautiful Brand to Seamless eCommerce System
Etikette’s transformation proves what happens when artisanal storytelling is paired with engineered systems: customers shop with ease, baskets grow, and loyalty builds naturally.
Increased Open Rates:
Higher Click-Through Rates (CTR)
Boost in Conversion Rates
I was so excited to see your list of e-commerce optimisation insights alongside the refined flows. What a welcome surprise! We really appreciate the time and consideration from your team to help uplift Etikette's entire online ecosystem.
Katharine Ahern ~ Brand & Marketing Manager
If your products are loved but your online experience doesn’t do them justice, it’s time to change that. We design lifestyle-driven stores, craft storytelling content, and engineer the systems behind them, turning browsers into loyal customers around the clock.
More sales. More repeat buyers. Less manual effort.
You don’t work with junior account managers. You work directly with senior specialists who design the brand experience, build the technology, and optimise every touchpoint for measurable growth.
From story to scale, we turn websites into growth engines.
