How does the Enrol in Sequence app work in HubSpot workflows?
Learn how to automatically enrol contacts into Sales Sequences without a Sales Hub Enterprise subscription.
The Enrol in Sequence app adds a new workflow action that lets you automatically enrol any contact into a HubSpot Sales Sequence — even if your account isn’t on the Enterprise tier.
How to Use the App: Create a Contact-Based Workflow
How to Use the App: Create a Contact-Based Workflow
- Go to Automation → Workflows → Create Workflow → From Scratch → Contact-based.
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Click "Workflows"

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Click "Create workflow"

- Click "From scratch"

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Click "Next"

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Add your enrolment trigger (for example, Form Submission).
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Click the "+" icon to add a workflow action

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Select 'Enrol in Sequence' on the left side under Integrated Apps

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Select the sequence you want the contacts to enrol into

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Select the sender of the sequence, either Specific User or Contact Owner

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Click "Save" to save your workflow action.
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From here, you just need to turn your workflow on and your contacts will enrol in the sequences automatically.
💡 Tip: You can add multiple “Enrol in Sequence” actions across different workflows for different segments or sales reps.