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Using Workflows with Credit Data in HubSpot

One of the biggest advantages of the Command Credit integration is that credit data becomes usable automation data inside HubSpot.

When the integration is installed, it automatically creates a set of Company properties that can be used in HubSpot workflows to trigger approvals, escalations, notifications, and deal controls without any manual checks.

Credit properties created by the integration

Installing the Command Credit integration creates the following Company properties in HubSpot:

  • Days Beyond Terms

  • Financial Stability Risk

  • Intelliscore Plus

  • Latest Report Date

  • SIC Code

  • Tax ID

These properties are automatically populated when a credit check is run and can be used like any other HubSpot property in:

  • Workflows

  • Lists

  • Filters

  • Reports

  • Record views

No custom development is required.

Where workflows can be applied

You can use credit data in workflows that run on:

  • Company-based workflows (recommended for ongoing customer risk management)

  • Deal-based workflows (when approvals are tied to a specific opportunity)

  • Contact-based workflows (when a contact is associated with a company)

In deal and contact workflows, credit properties are referenced via the associated Company.

Common workflow use cases

Below are the most common and effective ways teams use credit data in HubSpot workflows.

1. Automatically approve low-risk customers

Goal: Speed up sales by auto-approving customers with strong credit profiles.

Example logic:

  • Trigger: Credit check completed

  • Conditions:

    • Financial Stability Risk is low

    • Intelliscore Plus is above your internal threshold

  • Actions:

    • Set approval status to “Approved”

    • Allow deal to move to next stage

    • Notify sales owner

This removes finance bottlenecks for low-risk deals.

2. Flag accounts for finance review

Goal: Ensure higher-risk customers are reviewed before progressing.

Example logic:

  • Trigger: Credit check completed

  • Conditions:

    • Days Beyond Terms is greater than your acceptable limit

    • OR Financial Stability Risk indicates elevated risk

  • Actions:

    • Set approval status to “Finance review required”

    • Create a task for the finance team

    • Send internal notification

This ensures risk is assessed consistently across all deals.

3. Block deal progression until credit checks are complete

Goal: Prevent deals from closing without a credit check.

Example logic:

  • Trigger: Deal moves to “Contract sent” or “Ready to close”

  • Conditions:

    • Latest Report Date is unknown or older than your allowed timeframe

  • Actions:

    • Move deal back to previous stage

    • Notify deal owner

    • Add internal note explaining why

This removes reliance on manual process enforcement.

4. Monitor ongoing customer risk

Goal: Identify existing customers whose risk profile changes over time.

Example logic:

  • Trigger: Days Beyond Terms increases

  • Conditions:

    • Value exceeds agreed payment terms

  • Actions:

    • Notify account manager

    • Create follow-up task

    • Flag company record for review

This is especially useful for accounts with extended payment terms or recurring billing.

5. Segment customers by risk profile

Goal: Tailor sales, finance, or service processes based on credit risk.

You can use:

  • Financial Stability Risk

  • Intelliscore Plus

  • SIC Code

To:

  • Build active lists

  • Apply different approval rules

  • Adjust payment terms or onboarding processes

Best practices for workflow setup

  • Define thresholds clearly before building workflows

  • Start simple, then layer complexity

  • Test workflows using internal or test records

  • Limit edit permissions on credit properties to avoid manual overrides

  • Document your rules so sales and finance teams understand outcomes

Important notes on data behaviour

  • Credit properties update only when a credit check is run

  • Data does not refresh automatically unless triggered

  • Workflows should reference Latest Report Date to ensure decisions are based on current data

  • All credit data is sourced via Command Credit and stored directly in HubSpot